Clint Eastwood has filed a third lawsuit alleging CBD companies are falsely claiming he’s endorsing their products.
The legal action is the second the legendary actor has filed against Los Angeles-based Norok Innovation Inc. and its CEO Eric Popowicz but includes a different set of defendants, according to Law 360, which first reported the case.
“Like many of his most famous characters, Mr. Eastwood is not afraid to confront wrongdoing and hold accountable those that try to illegally profit off his name,” the lawsuit filed in California federal court says. It accuses Norok and other entities of hiding his name in metadata tags to draw online traffic to their CBD stores.
“With rare exception, Mr. Eastwood reserves the exploitation of his personality rights and the goodwill associated therewith for his motion pictures and other entertainment related projects, and for business ventures in which he is personally involved,” Eastwood’s attorneys say in the lawsuit.
Eastwood sued Norok and Popowicz in July but voluntarily dropped the lawsuit in November. That lawsuit made similar allegations.
In a separate lawsuit filed last summer, Eastwood accuses three other CBD companies of creating articles and emails that portrayed him as an endorser of their products. That lawsuit is still pending in California federal court.