Charlotte’s Web Holdings has chosen a former international chief financial officer from Molson Coors as its new CFO.

Wessel Booysen led international expansion and strategic M&A at Molson Coors Beverage Co. He replaces retiring CFO Russ Hammer.

Booysen led the beverage company’s efforts in Australia and Asia, background that positions him for Charlotte Web’s global ambitions, CEO Deanie Elsner said in a statement.

Wes’ background in the internationally regulated alcoholic beverage business is highly applicable to our sector,” she said.

“His technical acumen and financial planning and reporting experience will also be instrumental in our forward expansion plans.”

Charlotte’s Web trades on the Toronto Stock Exchange as CWEB.

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